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Data privacy policy

 

 

Notes on data processing in connection with Google Analytics

This website uses Google Analytics, a web analysis service from Google Ireland Limited. If the person responsible for data processing on this website is outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

Google Analytics uses so-called “cookies”, text files that are stored on the visitor’s computer and that enable an analysis of the website visitor’s use of the website. The information generated by the cookie about the use of this website by the site visitor (including the abbreviated IP address) is usually transmitted to a Google server and stored there.

Google Analytics is only used on this website with the “_anonymizeIp ()” extension. This extension ensures anonymization of the IP address by shortening it and rules out any direct personal reference. As a result of the extension, Google’s IP address will be shortened beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by the relevant browser as part of Google Analytics will not be merged with other Google data.

On behalf of the site operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide the site operator with other services related to website and internet use (Art. 6 Para. 1 lit. f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by the pseudonymization.

Google LLC. offers a guarantee on the basis of the standard contractual clauses to comply with an appropriate level of data protection. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. The deletion of data whose retention period has expired takes place automatically once a month.

The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with future effect. The corresponding browser plug-in can be downloaded and installed from the following link: https://tools.google.com/dlpage/gaoptout .

The page visitor can prevent Google Analytics from collecting data on this website by clicking on the following link . An opt-out cookie is set which prevents future collection of data when you visit this website.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration ( https://policies.google.com/privacy ) and in the settings for the display of advertisements by Google ( https: // adssettings. google.com/authenticated ).

 

 

Facebook retargeting

This website uses the remarketing function “Custom Audiences” from Facebook Inc. (“Facebook”). This function is used to present interest-related advertisements (“Facebook Ads”) to visitors to this website when they visit the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on this website. A direct connection to the Facebook servers is established via this tag when you visit the website. In doing so, it is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. You can find more information on the collection and use of data by Facebook as well as your rights and options for protecting your privacy in the Facebook data protection information at https://www.facebook.com/about/privacy/. Alternatively, you can deactivate the remarketing function “Custom Audiences” at https://www.facebook.com/settings/?tab=ads#_=_ . To do this, you have to be logged in to Facebook.